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P&G Targets Hispanic Market with Gain Launch

New marketing campaign led by a Hispanic ad agency.

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By: TOM BRANNA

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Procter & Gamble (P&G) will launch Gain dishwashing liquid with a focus on the U.S. Hispanic market, according to reports. The company’s first new hand-dishwashing brand in some four decades will soon debut with a marketing campaign led by a Hispanic ad agency. Hispanic buyers helped build Gain laundry detergent into a billion-dollar brand in annual sales, as reported....

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